About Us
History
Marion Allford Associates (MAA) was founded in 1990 by Marion Allford, after her role as Director of the highly successful “Wishing Well Appeal” for Great Ormond Street Children’s Hospital, which raised £84 million.
Today, we offer charities and other not-for-profit organisations high-quality consultancy services in fundraising, marketing, public relations, strategic management and executive recruitment.
Our main office is in London but, as the consultants work from bases throughout the UK and South Africa, we are able to provide both local and national knowledge to clients, depending on what is required.
Mission
We seek to build on the skills and vision of our charity clients so they are empowered to fulfil their goals and maximise the impact of their services to their beneficiaries.
Philosophies and Values
The following philosophies and values are central to our work:
- We believe that the needs of the charities’ beneficiaries are paramount and recognise that fundraising is the means, not the end itself.
- We aim to build a mutually beneficial partnership with our charity clients, based on respect and trust.
- We appreciate the unique role and significance of each charity. As a result, our services are tailored to meet the individual requirements of the charity client.
- We abide by the relevant legislation and the Codes of Practice issued by the Institute of Fundraising and the Association of Fundraising Consultants.