News

Showcase of Fundraising Innovation and Inspiration

Marion Allford has been invited to produce a new entry for SOFII.

"Having written my book Charity Appeals: The Complete Guide to Fundraising Success immediately after setting up the running of the £84m Wishing Well Appeal for Great Ormond Street Hospital, I never thought I would have to write about it again." Marion Allford commented.

"So I was honoured and rather taken by surprise by Ken Burnett, founder of the SOFII website, when he asked me to write an overview of the Appeal – 20 years later."

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